About me.

Barcelona-based Natalia Swarz (Cali, Colombia, 1993) designs & illustrates since 2010. She graduated in graphic design with a Masters Degree in Fashion management & Design.

Her work is a combination of print design, fashion illustration, creative storytelling and fashion branding. The whimsical attention to detail, dreamy color palettes & feminine - clean lines are part of her signature style. 

Her illustrations, typography and patterns have been used throughout Nylon Magazine, Zara, Mango & more.

Besides illustration and design, Natalia loves to work with branding and creative consulting, mainly for fashion or lifestyle brands.


There's more.

– Founder and Editor of Hôtel Weekend, a travel website made by creatives.

– Natalia is part of the creative partnership Some friends, a collaboration with fellow creatives where she works with branding, graphic design & website development.


"My best ideas come from memories, old French movies, art, music, & my mother and grandmother's style."



Naf Naf ( France ) / BHV Paris (France) /  Zara Girls (Spain) / Zara Man (Spain) / Mango (Spain) / Nylon Magazine (USA) / Julia Restoin Roitfeld (USA) / Infashion (Colombia)/ Fucsia (Colombia) / Darling (USA) /  Lost & Found market Barcelona (Spain) / Maaji Swimwear (Colombia) / Renata Lozano (Colombia) / Pilar Castaño (Colombia) / Atelier Crump (Colombia) / Juan (Colombia) 



Undergraduate - Graphic Design

Postgraduate  - Fashion Design , IDEP Barcelona (2015)

Masters - Fashion Management, BAU Barcelona (2014-2015 / 2016- 2017) Postgraduate Fashion Communications + Postgraduate in Fashion Branding

Course - Handbag Design, London College of Fashion (2016)



- Julieta with love, Bogotá, Colombia. 
- No me vuelvo a enamorar, La Normanda, Bogotá, Colombia. 
- The new classics, Cali, Colombia. 
- La casa del Libro, Málaga, Spain
- Festival Yavería, Bogotá, 
- Subasta para alegrarte, Medellin, Fundación Nazaret. 
- The New Classics Christmas Edition, Cali, 

- " El papel aguanta todo" , Diablo Rosso, Panamá City.
- Salón visual Bacánika - Feria SOFA, Corferias. 
- Come together , Bravarte - 

- Exhibition and live painting show at Guay store, Bogotá.
- Solo exhibition at Canción, Canción, Bogotá.

- Collective exhibition at Choko, Barcelona

- Solo exhibition at Casa Santamaría, Bogotá
- T-shirt collaboration for event at BHV store, Paris.



Contact me at nataliaswarz@gmail.com





Agenda ilustrada, by Pilar Castaño, 2015

Pregnancy from the heart, written by Lauren Arboleda, 2017

Simple chic, written by Gloria Saldarriaga, 2018 (coming soon)